Privacy is the newest amenity

Original article:
The Real Deal
July 9, 2020

In a Covid world, privacy has become the ultimate amenity.

Balconies, large roof decks, sundecks — and the ultra-exclusive park — have overtaken “tween” rooms, squash courts and pools as must-have items for Chicago luxury renters and condo owners.

The outdoor offerings have always been part of the package at upscale residential properties across the city. But as the coronavirus shuttered gyms, pools and other common spaces — and created crowd-anxiety among dwellers — some of those perks are now the featured attractions.

Developers, landlords and real estate brokers have taken notice to the shifting priorities, and are rethinking the way they market buildings. After having spent years promoting shared experiences, brokers are increasingly incorporating social distancing into their pitches, highlighting the secluded spaces.


Dan McCaffery, CEO of developer McCaffery Interests, said Chicagoans “are spending more time at home than ever before and taking stock in those environments.”

One of the firm’s developments is The Orchard Private Residences at 2350 N. Orchard St. in Lincoln Park. The 32-unit condo building under construction will open later in the summer or early fall. Units include balconies of varying sizes and for the top-floor penthouse owners, additional private rooftop terraces, according to the property website.

Cadey O’Leary is a broker for Jameson Sotheby’s International Realty and listing agent for The Orchard Private Residences. The terraces will be generously-sized at the ultra-luxury property, she said. “They have recessed heaters, recessed lighting, they’re covered and they’re really an extension of their indoor living space,” she said. The design was in place before the coronavirus was on anyone’s radar, O’Leary said, but will now be an even greater draw.

She added that the complex will still offer co-working spaces, lounges, and a rooftop deck with an outdoor kitchen for residents who want to socialize or enjoy a small group atmosphere.


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